Event Schedule
8:00 – 8:50
Bright Start: Welcome Coffee, Registration & Itinerary Collection
8:50 – 8:55
Welcome Note From World BI
8:55 – 9:00
Chairperson Welcome Address
9:00 - 9:25
Keynote Presentation: What Does “Digital Transformation” Really Mean for Hotels?
9:25 - 9:55
Panel Discussion: How Should Digital Transformation be Viewed Through the Lens of Daily Hotel Operations?
9:55 – 10:10
Partner Slot 1: TBC
10:10 - 11:10
Coffee Break & Networking Session
11:10 – 11:35
Carlos Bello
Innovation Director
ILUNION Hotels
Presentation 1: Open Innovation: Collaborating to Create
- What is Open Innovation at a global level and in the tourism/hotel sector?
- The relevance of having an effective open‑innovation strategy and the types of partners that can accelerate results
- Real examples from three leading organizations in Open Innovation, identifying transferable learnings and key factors to move from isolated projects to a collaborative system that drives speed, adoption, and tangible impact
- Shifting from the “not invented here” syndrome (rejecting external ideas) to being “proudly co‑created outside.”
11:35 – 11:50
Partner Slot 2: TBC
11:50 – 12:20
Deep Dive Session: AI in Hotels: Real Use Cases, Real Control, Real Results
12:20 - 13:00
Problem Solution Matrix: Experience vs Efficiency: What Should Come First in 2027?
- Self Check-in vs Luxury Arrival
- Staffing Shortages in Europe
- Cost Control vs Guest Satisfaction
- Real Operational Trade-offs
13:00 - 14:00
Luncheon & Networking
14:00 – 14:25
Presentation 2: Luxury Reimagined: How 5-Star Hotels are Using Tech Without Losing Soul
14:25 – 14:40
Partner Slot 3: TBC
14:40 - 15:15
Strategic Discussion: Is Personalization Becoming Creepy? Data Ethics in European Hospitality
- Navigating GDPR and Data Security in AI Systems
- Protecting Guest Confidentiality While Using Smart Tech
- What Works, What Fails, and How Hotels Stay Compliant
15:15 - 16:15
Coffee Break & Networking Session
16:15 - 16:45
Glenn Mandziuk
President and CEO
World Sustainable Hospitality Alliance
Presentation 3: Beyond Trade-Offs: How Net Positive Hospitality is Redefining Luxury and Profitability
- Why sustainability and luxury are no longer opposing forces, drawing on real-world examples from Alliance members such as Four Seasons, Hilton, and IHG
- How sustainability drives revenue, loyalty, and long-term resilience
- Proven ROI from sustainable innovation and efficiency gains
- The role of AI and smart tech in enabling sustainable, high-performance hotels
16:45 - 17:00
Chair Closing Remarks
17:00
Day 1 End
8:00 – 8:50
Bright Start: Welcome Coffee, Registration & Itinerary Collection
8:50 – 9:00
Chairperson Welcome Address
9:00 - 9:25
Presentation 4: What Does True Integration of PMS, CRM, Revenue, Marketing, and Operations Look Like in Practice?
9:25 - 9:40
Partner Slot 4: TBC
9:40 - 10:00
Speed Networking Session
One Question, Many Insights! 🎤
10:00 - 11:00
Coffee Break & Networking Session
11:00 - 11:25
Miguel Velez
CEO & Founder
Unlock Boutique Hotels
Presentation 5: From Transaction to Emotion: Designing Guest Journeys That Drive Loyalty
11:25 - 11:40
Partner Slot 5: TBC
11:40 - 12:05
Panel Discussion: The Future of Revenue Management: Human vs AI - Who Leads?
12:05 - 12:35
Strategic Discussion: Monetizing the Guest Journey: Turning Every Touchpoint into Revenue
- Pre-arrival Upselling Automation
- Experience Bundles
- In-stay Micro-transactions
- Post-stay Subscription Offers
12:35 - 13:00
Panel Discussion: Total Profit vs Room Revenue: What Should Hotels Prioritize?
13:00 - 14:00
Luncheon & Networking
14:00 - 14:45
Open Discussion: The Nex-Gen Hotels:
- How AI and Smart Systems are Reshaping Operations and Guest Experiences
- XR, AR & immersive Tech Transforming Training, Design, and Engagement
- Digital Twins for Predictive Management, Efficiency, and Innovation
- Preparing Hotel Teams for the Next Wave of Tech-driven Transformation
14:45 - 15:00
Chair Closing Remarks
15:00
