Event Schedule
8:00 – 8:50
Bright Start: Welcome Coffee, Registration & Itinerary Collection
8:50 – 8:55
Welcome Note From World BI
8:55 – 9:00
Chairperson Welcome Address
9:00 - 9:25
Opening Presentation: What Does “Digital Transformation” Really Mean for Hotels?
9:25 - 9:50
Keynote Presenation: AI-Powered Reservations & Automated Booking Systems
- How booking systems have shifted from manual processes to AI-driven automation
- End-to-End Booking Automation
- Reducing OTA dependency through intelligent booking engines and chat-based reservations
- Integration with Core Hotel Systems
- Identifying friction points in the booking journey and using AI to optimize user experience
- Operational Efficiency & Cost Reduction
9:50 – 10:05
Partner Slot 1: TBC
10:05 - 10:55
Coffee Break & Networking Session
10:55 – 11:20
Presentation 1: Open Innovation: Collaborating to Create
- What is Open Innovation at a global level and in the tourism/hotel sector?
- The relevance of having an effective open‑innovation strategy and the types of partners that can accelerate results
- Real examples from three leading organizations in Open Innovation, identifying transferable learnings and key factors to move from isolated projects to a collaborative system that drives speed, adoption, and tangible impact
- Shifting from the “not invented here” syndrome (rejecting external ideas) to being “proudly co‑created outside.”
11:20 – 11:40
Partner Slot 2: TBC
11:40 – 12:05
Deep Dive Session: From Front Desk to Digital Concierge: The Future of Guest Interaction
- Evolution of guest communication from traditional to digital
- Balancing automation with human touch
- Changing guest expectations in the European market
12:05 – 12:25
Partner Slot 3: TBC
12:25 - 13:00
Rusmir Rieger
General Manager South Germany
Numa
Problem Solution Matrix: Experience vs Efficiency: What Should Come First in 2027?
- Self Check-in vs Luxury Arrival
- Staffing Shortages in Europe
- Cost Control vs Guest Satisfaction
- Real Operational Trade-offs
- AI adoption
13:00 - 14:00
Luncheon & Networking
14:00 – 14:25
Presentation 2: TBC
14:25 – 14:40
Partner Slot 4: Scaling Hospitality AI: From Guest Communication to Agentic End-to-End Solutions
Manuel Ramírez
Vice President Data Insights & Process Automation
PPHE Hotel Group
Kuba Krchák
CEO & Co-Founder
TELMA AI
14:40 - 15:10
Strategic Discussion: Is Personalization Becoming Creepy? Data Ethics in European Hospitality
- Navigating GDPR and Data Security in AI Systems
- Protecting Guest Confidentiality While Using Smart Tech
- What Works, What Fails, and How Hotels Stay Compliant
15:10 - 16:00
Coffee Break & Networking Session
16:00 - 16:25
Presentation 3: Beyond Trade-Offs: How Net Positive Hospitality is Redefining Luxury and Profitability
- Why sustainability and luxury are no longer opposing forces, drawing on real-world examples from Alliance members such as Four Seasons, Hilton, and IHG
- How sustainability drives revenue, loyalty, and long-term resilience
- Proven ROI from sustainable innovation and efficiency gains
- The role of AI and smart tech in enabling sustainable, high-performance hotels
16:25 - 16:40
Partner Slot 5: TBC
16:40 - 17:10
Panel Discussion: AI Chatbots in Hospitality: Hype vs Real ROI
- Are AI chatbots truly driving revenue or just reducing operational costs?
- Real-world success stories vs failed implementations
- How hotels can effectively measure ROI
Moderator:
Jeremy Wolf
Digital Strategy Consultant
Fairmont Hotels & Resorts
Panellist:
(1 Partner Seat Available)
17:10 - 17:20
Chair Closing Remarks
17:20
Day 1 End
8:00 – 8:50
Bright Start: Welcome Coffee, Registration & Itinerary Collection
8:50 – 9:00
Chairperson Welcome Address
9:00 - 9:25
Presentation 4: Luxury is a Feeling, Not a Feature: Crafting Unforgettable Experiences in the Digital Age
9:25 - 9:40
Partner Slot 6: TBC
9:40 - 10:00
Speed Networking Session
One Question, Many Insights! 🎤
10:00 - 10:50
Coffee Break & Networking Session
10:50 - 11:15
Presentation 5: From Transaction to Emotion: Designing Guest Journeys That Drive Loyalty
11:15 - 11:30
Partner Slot 7: TBC
11:30 - 12:10
Paulo Ferreira
Head of Revenue
WOTELS
Strategic Discussion: Monetizing the Guest Journey: Turning Every Touchpoint into Revenue
- Pre-arrival Upselling Automation
- Experience Bundles
- In-stay Micro-transactions
- Post-stay Subscription Offers
12:10 - 12:25
Partner Slot 8: TBC
12:25 - 13:00
Panel Discussion: Total Profit vs Room Revenue: What Should Hotels Prioritize?
13:00 - 14:00
Luncheon & Networking
14:00 - 14:15
Partner Slot 9: TBC
14:15 - 14:35
Presentation 6: How Hotels Increased Revenue Using AI Messaging
- Real-life implementation example
- Key challenges and how they were solved
- Measurable results and business impact
14:35 - 15:10
Panel Discussion: Can AI Replace Human Hospitality?
- The impact of automation on hotel jobs and service culture
- Where human interaction remains essential
- The future: collaboration between AI and hotel staff
15:10 - 16:00
Coffee Break & Networking Session
16:00 - 16:25
Presentation 7: The Future of Revenue Management: Human vs AI - Who Leads?
16:25 - 17:10
Rusmir Rieger
General Manager South Germany
Numa
Open Discussion: The Nex-Gen Hotels:
- How AI and Smart Systems are Reshaping Operations and Guest Experiences
- XR, AR & immersive Tech Transforming Training, Design, and Engagement
- Digital Twins for Predictive Management, Efficiency, and Innovation
- Preparing Hotel Teams for the Next Wave of Tech-driven Transformation
17:10 - 17:20
Chair Closing Remarks
17:20
