Opening Presentation: What Does “Digital Transformation” Really Mean for Hotels?
9:25 - 9:50
Keynote Presenation: AI-Powered Reservations & Automated Booking Systems
How booking systems have shifted from manual processes to AI-driven automation
End-to-End Booking Automation
Reducing OTA dependency through intelligent booking engines and chat-based reservations
Integration with Core Hotel Systems
Identifying friction points in the booking journey and using AI to optimize user experience
Operational Efficiency & Cost Reduction
9:50 – 10:05
Partner Slot 1: TBC
10:05 - 10:55
Coffee Break & Networking Session
10:55 – 11:20
Presentation 1: Open Innovation: Collaborating to Create
What is Open Innovation at a global level and in the tourism/hotel sector?
The relevance of having an effective open‑innovation strategy and the types of partners that can accelerate results
Real examples from three leading organizations in Open Innovation, identifying transferable learnings and key factors to move from isolated projects to a collaborative system that drives speed, adoption, and tangible impact
Shifting from the “not invented here” syndrome (rejecting external ideas) to being “proudly co‑created outside.”
11:20 – 11:40
Partner Slot 2: TBC
11:40 – 12:05
Deep Dive Session: From Front Desk to Digital Concierge: The Future of Guest Interaction
Evolution of guest communication from traditional to digital
Balancing automation with human touch
Changing guest expectations in the European market
12:05 – 12:25
Partner Slot 3: TBC
12:25 - 13:00
Problem Solution Matrix: Experience vs Efficiency: What Should Come First in 2027?
Self Check-in vs Luxury Arrival
Staffing Shortages in Europe
Cost Control vs Guest Satisfaction
Real Operational Trade-offs
AI adoption
13:00 - 14:00
Luncheon & Networking
14:00 – 14:25
Presentation 2: TBC
14:25 – 14:40
TELMA AI
Partner Slot 4: TBC
14:40 - 15:10
Strategic Discussion: Is Personalization Becoming Creepy? Data Ethics in European Hospitality
Navigating GDPR and Data Security in AI Systems
Protecting Guest Confidentiality While Using Smart Tech
What Works, What Fails, and How Hotels Stay Compliant
15:10 - 16:00
Coffee Break & Networking Session
16:00 - 16:25
Presentation 3: Beyond Trade-Offs: How Net Positive Hospitality is Redefining Luxury and Profitability
Why sustainability and luxury are no longer opposing forces, drawing on real-world examples from Alliance members such as Four Seasons, Hilton, and IHG
How sustainability drives revenue, loyalty, and long-term resilience
Proven ROI from sustainable innovation and efficiency gains
The role of AI and smart tech in enabling sustainable, high-performance hotels
16:25 - 16:40
Partner Slot 5: TBC
16:40 - 17:10
Panel Discussion: AI Chatbots in Hospitality: Hype vs Real ROI
Are AI chatbots truly driving revenue or just reducing operational costs?
Real-world success stories vs failed implementations
